What to Wear for Family Photos (A Simple Guide)
I’ll start by saying, I don’t generally style my clients because I run many sessions at people's homes where they’re just hanging out and being comfortable. However, some people still want a little help, and I can understand that.
I firmly believe styling your family doesn’t have to be complicated—or expensive. The best photos come from people feeling comfortable, connected, and like themselves.
Start with a Simple Plan
If you want a little direction, think in terms of a color palette instead of matching outfits.
Choose a few colors that feel good together and build from there. You can start with one outfit (mom’s is a good place to start) and coordinate everyone else around it.
Mix lighter and darker tones and textures, and keep your location and season in mind. Soft, natural colors tend to photograph beautifully in most settings.
Feel free to shop your closet instead of feeling pulled by the latest trends.
Comfort Matters More Than Anything
If you don’t feel comfortable, it will show. Think about where we will be and what we will be doing.
Choose clothes you can move in, sit in, and relax in. This goes for kids, too—if they’re adjusting straps, pulling up pants, too hot or cold, it makes everything harder and more stressful.
Layers are always a good idea. They add texture and give you flexibility if the weather shifts.
Let Your Kids Be Themselves
Kids don’t need to look perfect—they need to feel like themselves.
Outfits that reflect their personality (even if they’re a little quirky) often lead to happier, more relaxed photos. As kids get older, involving them in their clothing choices can make a big difference in how they show up.
Frankly, this goes for husbands, too.
A Few Gentle Guidelines
These aren’t rules—just things I’ve learned from photographing families:
Very bright colors (especially on just one person) can pull attention and sometimes reflect onto skin tones
Large graphics, logos, or loud patterns can be distracting
Well-fitting clothes make a big difference in how everything comes together
Final Thought
You don’t need perfect outfits to have meaningful photos.
Simple, comfortable, and true to your family will always matter more than being perfectly styled.